The Challenge
Schwäbische Liegenschaften, a company based in Stuttgart, Germany, operates in the real estate and corporate finance industry.
They already ran small campaigns on Google Ads and wanted to expand their lead generation to more fields of the business.
As they weren’t quite happy with their former agency’s communication and results, they were looking for a knowledgeable and reliable expert to replace them.
What we did
Implement proper conversion and event tracking using Google Tag Manager, Analytics and Ads
Service-specific campaign structure and campaign type separation for landingpages with closely related keywords
Consultation on new conversion optimized landingpages
Ongoing campaign testing and optimization based on conversion and event data
The Results
15,9
15,9 Return On Ad Spend in the corporate finance niche in the last six weeks
90
Monthly number of leads in corporate finance and real estate niche
10
Conversion rate in the corporate finance niche after 6 weeks
66
Decrease in cost per lead from 25€ to 11€ in the finance niche
In a matter of weeks, we achieved incredible results.
We realized an overall ROAS (Return On Ad Spend) of 14,5 in the corporate finance niche seen over all time. Through ongoing optimizations we were able to even further increase this ROAS to 15,9 in the last six weeks.
Within six weeks of starting the campaigns we reached a 10% conversion rate for the corporate finance campaigns.
This number is sill holding up until today, four months later.
Furthermore, we were able to cut the CPC (cost per conversion) for leads in the finance niche by 66% from 25€ per lead in the beginning down to 11€.
Additionally, we grew the the number of leads to over 90 per month in the real estate and fincance niche together.
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The leads came pouring in so fast that we had to figure out a new way to deal with them all. Katharina is the carefree package.
Sebastian SchroedelBusiness Development Manager | Schwäbische Liegenschaften, Germany
Certified Google Partner
