The Challenge
HiNeon, a Canadian retailer of custom neon signs serving the US and Canada, operated in a highly competitive and saturated market. Increasing aquisition costs in paid ads threatened the business’ profitability.
They needed to decrease the cost per acquisition and increase the number of enquiries as quickly as possible but were already stretched to their limits trying to do it themselves.
What We Did
Campaign split and geotargeting tailored to the US and Canadian markets
Optimized keyword use and match
New campaign type testing and bidding experiments
Improved unimaginative ad copy with focus on the client’s USP
Landing page and funnel audit and consultation
The Results
71
In the US campaigns
20
Increase of overall conversion rate
26
Decrease in overall cost per acquisition
In just two months we improved the campaigns to generate 71% more neon sign order enquiries in the US market. The campaigns for the Canadian market are not comparable as they intermittently had to be paused due to a website hack.
Furthermore, our approach increased the overall conversion rate by 20% while decreasing the account CPA by 26%.
Great ad copy made a huge difference to this account’s performance. We as the experts know how to best write it tailored to your business. See the results for yourself: the new ad copy performs much better than the old one while all ads had roughly the same number of impressions.
”
I'm happy the number of conversions improved.
Lok L.CEO | HiNeon, Canada
Certified Google Partner
