The Challenge
En O’teur, a Canadian company supplying insurance companies and financial service providers with leads of certain age and parental status approached us in need for help.
They were an established company and had been using Google Ads for more than 11 years. Leads are the lifeblood of their business. In order to be profitable they need to be of specific minimum price and number.
As Google Ads became more and more competitive over the last few years, their ad account performance had been steadily declining. The contractors who tried improving the account performance before were at their wits’ end.
That’s where we stepped in. We set about improving the performance of the account serving both the English and French speaking Canadian market.
What we did
Restructured ad account in both languages
Updated and improved keyword use and matching
Refreshed outdated creatives, ads and extensions
Optimized bids and bid strategies using existing data
Created and tested new campaigns, creatives and ads
The Results
20
20% Increase in number of conversions in six weeks…
Stable
…while maintaining stable cost per conversion
After some testing and data gathering we found the sweet spot and within just 6 weeks we were able to increase the number of conversions (= leads) by 20% while maintaining a stable cost of conversion.
”
Katharina, I love your structure and proactivity.
Ryma B.Manager | En O'teur, Canada
Certified Google Partner
